April 2018 - Customology

17 Apr Why your customer comes first, not technology – the importance of understanding customer behaviour

Posted at 10:15h in News & Insights

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] We’re drawn to the shiny new thing, the latest tech and software which promises to solve our current problems. We look to the success another brand has had in applying the innovation to their market and think ‘we...

17 Apr What is customer loyalty? and which programs/tools can help you influence it?

Posted at 10:09h in News & Insights

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] So, you’ve done all the heavy lifting and got your customer in the door. You've welcomed them in, and treated them to outstanding service and provided them with a fantastic products. But now the question that faces you...