APAC’S MOST AWARDED DATA AND LOYALTY AGENCY

OUR THOUGHT LEADERSHIP

A 10 MINUTE CUSTOMER GROWTH GAME PLAN

THE UNSPOKEN CUSTOMER
2020 CUSTOMER VALUE ANALYSIS

HOW TO GROW YOUR BUSINESS BY INFLUENCING CUSTOMER BEHAVIOUR

WHY CUSTOMOLOGY?

Customology are specialists in customer lifecycle management. We create customers for life, helping brands grow by understanding their customers and keep them coming back.

 

We help brands design, build and execute customer programs, customer loyalty and retention programs, path to re-purchase programs, reward and recognition programs.

 

We accelerate your brand by:

TRANSFORMING TRANSACTIONS INTO UNIQUE CUSTOMERS
IDENTIFYING CUSTOMER GROWTH OPPORTUNITIES
ACTIVATING THE PATH TO RE-PURCHASE
INFLUENCING THE RIGHT CUSTOMER BEHAVIOURS
Our approach is driven by the outcome, focused on the customer

WHAT WE DO

INSIGHT

By analysing and segmenting customer and transactional data, we provide actionable insights into customer behaviours, traits and value – enabling you to produce highly targeted campaigns to customers who can help drive business growth.

STRATEGY

Using design thinking combined with data and decision science, we can analyse your customer value model and identify how to improve your customer lifecycle management and the path to re‑purchase, ultimately increasing customer loyalty.

ACTIVATE

From creative and development through to managing and executing effective customer growth and retention programs, including marketing automation, customer experience and support – to influence the right customer behaviours.

IMPROVE

Working collaboratively as part of your team, we provide ongoing insights, metrics, reports, performance and success tracking to ensure we are maximising the value to you and your customers.

INSIGHT

 

By analysing and segmenting customer and transactional data, we provide actionable insights into customer behaviours, traits and value – enabling you to produce highly targeted campaigns to customers who can help drive business growth.

STRATEGY

 

Using design thinking combined with data and decision science, we can analyse your customer value model and identify how to improve your customer lifecycle management and the path to re-purchase, ultimately increasing customer loyalty.

ACTIVATE

 

From creative and development through to managing and executing effective customer growth and retention programs, including marketing automation, customer experience and support – to influence the right customer behaviours.

IMPROVE

 

Working collaboratively as part of your team, we provide ongoing insights, metrics, reports, performance and success tracking to ensure we are maximising the value to you and your customers.

HAPPY CUSTOMERS

By working with Customology, we've taken control of the customer life cycle, creating a path to repurchase that continues the conversation with customers, in a relevant way that ultimately influences repeat treatment behaviour, taking the pressure off operations and builds sustainable growth

OUR CLIENTS

 

From retail to wholesale, financial services to hospitality, charities to higher education, we specialise in helping business create customers for life.

OUR APPROACH

We are platform partners, integrating with all of your existing systems and software – ensuring a quick
to market approach or helping you transition to fit-for-purpose technology.

With Customology we now have a best-in-market program which is driving customers into stores and keeping our franchisees engaged

TECHNOLOGY PARTNERS

 

We partner with your existing platforms to enable real-time connectivity across your core business systems. Our Customer.AI provides functionality to connect and deliver data from different sources. These data connections provide the core ingredient of Customer.AI, as a robust, transparent and dependable integration.

OUR CUSTOMOLOGISTS

 

Customology attracts superstars from across marketing, data science and technology – all passionate about helping you create customers for life!

Mark

Mark

Founder & Strategist
Michael B

Michael

General Manager & Strategist
Katie

Katie

Operations Manager
Lulu

Lulu

Head of Data Science
Derek

Derek

Head of Engineering
Jacqueline

Jacqueline

Head of Client Strategy
Lynsey

Lynsey

Marketing Manager
Jeremy

Jeremy

Software Engineering Manager
Rebecca

Rebecca

Senior Strategy Manager
CustomologyTeam_Sam

Sam

Senior Strategy Manager
Joel

Joel

Senior Data Engineer
Paul

Paul

Senior Software Developer
Mei

Mei

Senior Data Analyst
Bonnie

Bonnie

Senior Data Analyst
Julie

Julie

Senior Data Analyst
Charlotte

Charlotte

Project Manager
Eloise

Eloise

Campaign Manager
CustomologyTeam_David

David

Campaign Manager
Emily

Emily

Campaign Manager
Greg

Greg

Data Engineer
CustomologyTeam_Yi

Yi

Data Engineer
Emmalita

Emmalita

Data Analyst
CustomologyTeam_Ryan

Ryan

Data Analyst
Jacky

Jacky

Data Analyst
Cynthia

Cynthia

Support Coordinator

Our specialist team of data scientists, data engineers, developers, and marketing strategists provide a depth of expertise and work as an extension of your business – saving you valuable time and delivering a better return on investment.

LATEST INSIGHTS

Customer communications: the value of relevancy

Over the last eighteen months, we’ve seen brands accelerate their digital strategies in order to keep up with their customer’s needs and demands. Digital now has a bigger audience than ever before, giving brands an incredible opportunity to build stronger relationships, through effective customer communications….

Experience design: STOP….and think like a customer

Customer experience design is the process design teams follow to optimise customer experiences at all touch points before, during and after conversion¹.  Note the word after. This is where many brands become unstuck. They focus too much on the path to purchase and winning the…

The rise of the digital wallet (part 2)

Back in 2019, we shared an article, aptly named ‘the rise of the digital wallet and its impact on customer lifetime value. In this article, we highlighted the increasing demands for digitised customer personalisation solutions, and how brands can leverage digital wallets to increase engagement…

You have everything you need to keep your customers. We’re here to help you understand them and develop measurable programs to keep them coming back.

 

They’re your customers, don’t let your competitors take them.

HEADQUARTERS:

61 Southgate Ave
Cannon Hill QLD 4170
Australia

SYDNEY OFFICE:

333 George Street
Sydney NSW 2000
Australia

MELBOURNE OFFICE:

152 Elizabeth Street
Melbourne VIC 3000
Australia

Customology is a part of the GJI Group.