APAC’S MOST AWARDED DATA AND LOYALTY AGENCY

WHY CUSTOMOLOGY?

Customology are specialists in customer lifecycle management. We create customers for life, helping brands grow by understanding their customers and keep them coming back.

 

We help brands design, build and execute customer programs, customer loyalty and retention programs, path to re-purchase programs, reward and recognition programs.

 

We accelerate your brand by:

TRANSFORMING TRANSACTIONS INTO UNIQUE CUSTOMERS
IDENTIFYING CUSTOMER GROWTH OPPORTUNITIES
ACTIVATING THE PATH TO RE-PURCHASE
INFLUENCING THE RIGHT CUSTOMER BEHAVIOURS
Our approach is driven by the outcome, focused on the customer

WHAT WE DO

INSIGHT

By analysing and segmenting customer and transactional data, we provide actionable insights into customer behaviours, traits and value – enabling you to produce highly targeted campaigns to customers who can help drive business growth.

STRATEGY

Using design thinking combined with data and decision science, we can analyse your customer value model and identify how to improve your customer lifecycle management and the path to re‑purchase, ultimately increasing customer loyalty.

ACTIVATE

From creative and development through to managing and executing effective customer growth and retention programs, including marketing automation, customer experience and support – to influence the right customer behaviours.

IMPROVE

Working collaboratively as part of your team, we provide ongoing insights, metrics, reports, performance and success tracking to ensure we are maximising the value to you and your customers.

INSIGHT

 

By analysing and segmenting customer and transactional data, we provide actionable insights into customer behaviours, traits and value – enabling you to produce highly targeted campaigns to customers who can help drive business growth.

STRATEGY

 

Using design thinking combined with data and decision science, we can analyse your customer value model and identify how to improve your customer lifecycle management and the path to re-purchase, ultimately increasing customer loyalty.

ACTIVATE

 

From creative and development through to managing and executing effective customer growth and retention programs, including marketing automation, customer experience and support – to influence the right customer behaviours.

IMPROVE

 

Working collaboratively as part of your team, we provide ongoing insights, metrics, reports, performance and success tracking to ensure we are maximising the value to you and your customers.

HAPPY CUSTOMERS

By working with Customology, we've taken control of the customer life cycle, creating a path to repurchase that continues the conversation with customers, in a relevant way that ultimately influences repeat treatment behaviour, taking the pressure off operations and builds sustainable growth

OUR CLIENTS

 

From retail to wholesale, financial services to hospitality, charities to higher education, we specialise in helping business create customers for life.

OUR APPROACH

We are platform partners, integrating with all of your existing systems and software – ensuring a quick
to market approach or helping you transition to fit-for-purpose technology.

With Customology we now have a best-in-market program which is driving customers into stores and keeping our franchisees engaged

TECHNOLOGY PARTNERS

 

We partner with your existing platforms to enable real-time connectivity across your core business systems. Our Customer.AI provides functionality to connect and deliver data from different sources. These data connections provide the core ingredient of Customer.AI, as a robust, transparent and dependable integration.

OUR CUSTOMOLOGISTS

 

Customology attracts superstars from across marketing, data science and technology – all passionate about helping you create customers for life!

Mark

Mark

Founder & Strategist
Michael B

Michael B

General Manager & Strategist
Patrick

Patrick

Head of Data Science
Michael W

Michael W

Head of Growth
Lynsey

Lynsey

Marketing Manager
Katie

Katie

Head of Planning
Derek

Derek

Head of Engineering
Ben

Ben

Head of Contact Centre
Jacqueline

Jacqueline

Senior Program Manager
Sam

Sam

Account Manager
Lulu

Lulu

Senior Data Analyst
Dewang

Dewang

Data Analyst
Bonnie

Bonnie

Data Analyst
CustomologyTeam_Emmalita

Emmalita

Data Analyst
Eloise

Eloise

Campaign Manager
Jeremy

Jeremy

Senior Software Developer
Paul

Paul

Senior Software Developer
Joel

Joel

Senior Integration Developer
Ron

Ron

Data Engineer
Greg

Greg

Data Engineer
CustomologyTeam_Cynthia

Cynthia

Program Support Coordinator

Our specialist team of data scientists, data engineers, developers, and marketing strategists provide a depth of expertise and work as an extension of your business – saving you valuable time and delivering a better return on investment.

LATEST INSIGHTS

PRESS RELEASE: Research reveals 7/10 customers feel lied to

New research commissioned by Customology has revealed disturbing, but perhaps not unsurprising, facts about customers, incentives, rewards, marketing communications, brand trust and customer recognition. A comprehensive survey among 2506 Australian consumers found that 74 per cent believe that brands lie in their marketing communications. “Brands…

Australian Marketing Institute (AMI) – Marketing Excellence Winners

We were absolutely thrilled to win two State awards at the recent Australian Marketing Institute Marketing Excellence Awards. Customology were recognised in two categories: Bridgestone Australia won the SA award for the Loyalty and Retention category, thanks to the success of their Bridgestone benefits program. …

Why ‘do not reply’ emails are the exact opposite of what you want

As Marketers, we spend millions of dollars every year trying to engage our customers. Yet, in the rare moments the customer might actually want to talk back, we decide it’s not worth our time to have an inbox to listen to them.  It’s literally the…

You have everything you need to keep your customers. We’re here to help you understand them and develop measurable programs to keep them coming back.

 

They’re your customers, don’t let your competitors take them.

HEADQUARTERS:

61 Southgate Ave
Cannon Hill QLD 4170
Australia

SYDNEY OFFICE:

333 George Street
Sydney NSW 2000
Australia

MELBOURNE OFFICE:

152 Elizabeth Street
Melbourne VIC 3000
Australia

Customology is a part of the GJI Group.