APAC’S MOST AWARDED DATA AND LOYALTY AGENCY

OUR THOUGHT LEADERSHIP

A 10 MINUTE CUSTOMER GROWTH GAME PLAN

THE UNSPOKEN CUSTOMER
2020 CUSTOMER VALUE ANALYSIS

HOW TO GROW YOUR BUSINESS BY INFLUENCING CUSTOMER BEHAVIOUR

WHY CUSTOMOLOGY?

Customology are specialists in customer lifecycle management. We create customers for life, helping brands grow by understanding their customers and keep them coming back.

 

We help brands design, build and execute customer programs, customer loyalty and retention programs, path to re-purchase programs, reward and recognition programs.

 

We accelerate your brand by:

TRANSFORMING TRANSACTIONS INTO UNIQUE CUSTOMERS
IDENTIFYING CUSTOMER GROWTH OPPORTUNITIES
ACTIVATING THE PATH TO RE-PURCHASE
INFLUENCING THE RIGHT CUSTOMER BEHAVIOURS
Our approach is driven by the outcome, focused on the customer

WHAT WE DO

INSIGHT

By analysing and segmenting customer and transactional data, we provide actionable insights into customer behaviours, traits and value – enabling you to produce highly targeted campaigns to customers who can help drive business growth.

STRATEGY

Using design thinking combined with data and decision science, we can analyse your customer value model and identify how to improve your customer lifecycle management and the path to re‑purchase, ultimately increasing customer loyalty.

ACTIVATE

From creative and development through to managing and executing effective customer growth and retention programs, including marketing automation, customer experience and support – to influence the right customer behaviours.

IMPROVE

Working collaboratively as part of your team, we provide ongoing insights, metrics, reports, performance and success tracking to ensure we are maximising the value to you and your customers.

INSIGHT

 

By analysing and segmenting customer and transactional data, we provide actionable insights into customer behaviours, traits and value – enabling you to produce highly targeted campaigns to customers who can help drive business growth.

STRATEGY

 

Using design thinking combined with data and decision science, we can analyse your customer value model and identify how to improve your customer lifecycle management and the path to re-purchase, ultimately increasing customer loyalty.

ACTIVATE

 

From creative and development through to managing and executing effective customer growth and retention programs, including marketing automation, customer experience and support – to influence the right customer behaviours.

IMPROVE

 

Working collaboratively as part of your team, we provide ongoing insights, metrics, reports, performance and success tracking to ensure we are maximising the value to you and your customers.

HAPPY CUSTOMERS

By working with Customology, we've taken control of the customer life cycle, creating a path to repurchase that continues the conversation with customers, in a relevant way that ultimately influences repeat treatment behaviour, taking the pressure off operations and builds sustainable growth

OUR CLIENTS

 

From retail to wholesale, financial services to hospitality, charities to higher education, we specialise in helping business create customers for life.

OUR APPROACH

We are platform partners, integrating with all of your existing systems and software – ensuring a quick
to market approach or helping you transition to fit-for-purpose technology.

With Customology we now have a best-in-market program which is driving customers into stores and keeping our franchisees engaged

TECHNOLOGY PARTNERS

 

We partner with your existing platforms to enable real-time connectivity across your core business systems. Our Customer.AI provides functionality to connect and deliver data from different sources. These data connections provide the core ingredient of Customer.AI, as a robust, transparent and dependable integration.

OUR CUSTOMOLOGISTS

 

Customology attracts superstars from across marketing, data science and technology – all passionate about helping you create customers for life!

Mark

Mark

Founder & Strategist
Michael B

Michael

General Manager & Strategist
Katie

Katie

Operations Manager
Lulu

Lulu

Head of Data Science
Derek

Derek

Head of Engineering
Jacqueline

Jacqueline

Head of Client Strategy
Jeremy

Jeremy

Software Engineering Manager
Rebecca

Rebecca

Senior Strategy Manager
CustomologyTeam_Sam

Sam

Senior Strategy Manager
Joel

Joel

Senior Data Engineer
Paul

Paul

Senior Software Developer
Bonnie

Bonnie

Senior Data Analyst
Julie

Julie

Senior Data Analyst
Janet

Janet

Senior Data Analyst
Emmalita

Emmalita

Senior Data Analyst
Emily

Emily

Campaign & Project Manager
Charlotte

Charlotte

Project Manager
Eloise

Eloise

Campaign Manager
CustomologyTeam_David

David

Campaign Manager
Greg

Greg

Data Engineer
Connor

Connor

Data Engineer
Matt

Matt

Data Engineer
Prakhar

Prakhar

Data Engineer
Oscar

Oscar

Data Analyst
Cheryl

Cheryl

Data Analyst
Alex

Alex

Strategy Manager
Cynthia

Cynthia

Support Coordinator

Our specialist team of data scientists, data engineers, developers, and marketing strategists provide a depth of expertise and work as an extension of your business – saving you valuable time and delivering a better return on investment.

LATEST INSIGHTS

Customer Communications: 5 prioritisations for effective QA and Testing

Have you ever hit the send button on a customer communications campaign and then spotted a very obvious mistake? Yes, mistakes happen – but the majority of the time, they are totally preventable through effective QA and testing. So, what does your process look like?…

CASE STUDY: Countrywide

Australia’s largest group of independently-owned wholesale Food Service Distributors, Countrywide, sought to redefine the B2B loyalty landscape by relaunching their existing loyalty program ‘Countrywide Signature Rewards’. Countrywide partnered with Customology to support the strategy and implementation of their new program. Download the full case study…

Work smarter, not harder: Leveraging the customer data readily available to you

In today’s digital age, there’s no excuse for brands not delivering personalised experiences to their customers. In fact, customer expectations continue to evolve, so those not keeping up are at risk of being left behind. Our research report, The Unspoken Customer revealed that almost half…

You have everything you need to keep your customers. We’re here to help you understand them and develop measurable programs to keep them coming back.

 

They’re your customers, don’t let your competitors take them.

HEADQUARTERS:

61 Southgate Ave
Cannon Hill QLD 4170
Australia

SYDNEY OFFICE:

333 George Street
Sydney NSW 2000
Australia

MELBOURNE OFFICE:

152 Elizabeth Street
Melbourne VIC 3000
Australia

Customology is a part of the GJI Group.