By turning our transactional data into a single view of the customer, Customology has revealed key behavioural insights and significant commercial opportunities which have validated and helped shape our marketing and business strategies.
We set the challenge for Customology to come up with a profitable customer program which puts the customer first & assists in driving our franchisees business - and they certainly delivered. From the start, Customology worked as a partner to truly understand our business & our customers to make Hog's Squad a best-in-class loyalty program. In just the first week of launch we saw an incredible 600% lift in membership sales over the total lifetime sales of our previous loyalty program.
Customology resolved our business needs and improved our customers’ experience through their custom blend of insight, innovation and intelligent solutions.
With Customology we now have a best-in-market program which is driving customers into stores and keeping our franchisees engaged
Customology's end-to-end service in data insight, intelligent reporting, and multi-channel communications has allowed us to blend our offline and online activity seamlessly to optimise customer retention.