27 Aug What’s the best mechanism for driving customer loyalty for your business?
Loyal customers - something every brand wants more of…...
August 2019
15 Aug Why you should align the marketing planning process to the customer lifecycle
Each year, professional marketers undertake a marketing planning process, which involves a great deal of strategy in determining the best way to meet the brand’s overall business objectives. It’s quite common for marketing objectives to be aligned to acquisition growth, such as; win x% of...
02 Aug Customer strategy: Is collaboration the new point of differentiation?
Customer expectations are increasing day by day. Meeting these expectations is becoming challenging for today’s brands. They are struggling to keep pace with the increasing growth of innovation. How do they stay ahead of the customer? how often should they be re-evaluating their capabilities, value...