The journey to great hair just got personal with Price Attack engaging customer lifecycle management specialists Customology, to help them grow customer lifetime value and retention. Operating for over 30 years, with over 65 stores nationwide, Price Attack is one of Australia's largest and most successful...
Email marketing is one of (if not) the most effective ways to reach your customers, and often sits at the heart of marketing communications strategies. What does your comms strategy look like? Do you segment your customers and target them differently based on their position...
As a franchisor, it’s your responsibility to drive and execute a sustainable marketing strategy across your franchisee network. There are many challenges and frustrations actually making this work in practice, such as getting the support and buy-in from your franchisee owners and unaligned marketing messages...
Business is tough and some franchise networks are at the crossroads, unsure which path will lead them to success. While a common franchisor mindset is to try and achieve revenue growth by encouraging franchisees to win more customers, a known fact is that 80% of...
It’s not acquiring data that is proving challenging for organisations, in fact the opposite is true. Businesses often feel overwhelmed with data and have so much of it that they just don’t know where to start, investing in technologies to help them - which often...