January 2020

21 Jan What’s the true cost of an unsubscribe?

Posted at 07:03h in News & Insights

Remember that loyal customers spend more AND they bring their friends back with them. Therefore the true cost of an unsubscribe is not just future spend from that customer, but also potential spend from many others. Email marketing remains one of the most effective ways to...

Customer strategy - targeting the right customers

13 Jan Is your marketing strategy targeting the right customers with the wrong incentives?

Posted at 10:33h in News & Insights

Acquiring a new customer is just the start. It’s how you respond to them post purchase that will determine their loyalty to your brand. When a customer purchases from you again and again, the data captured gives a powerful insight into the customers purchase and...