Customer lifecycle management specialists, Customology has launched a new offering for brands who are using the market leading eCommerce platform, Shopify. Customology has integrated Shopify into their Customer.AI Platform which leverages customer and transactional data from Shopify to activate, retain, and grow customers. The integration offers...
I don’t know about you, but I have received countless emails in the last week from brands announcing how they are responding to and preparing for Coronavirus COVID-19. They all pretty much repeat the same information, how they are keeping their premises clean, adhering to...
Australia’s most innovative Iced Bubble Tea franchise outlet, Chatime has engaged customer lifecycle management specialists Customology to help them increase customer retention, grow customer value, and ‘Loyal-Tea’. Chatime originated in Taiwan in 2003, and opened their first Australian T-Brewery in 2009. Since then, the brand has...
I recently read an article in which former McDonald’s CMO, Mark Lollback admitted that investing $3m in Salesforce was the biggest regret of his career¹. What a brave admission, but it really got me thinking - how many others have had similar experiences with marketing...