October 2020

22 Oct Australian Marketing Institute (AMI) – Marketing Excellence Winners

Posted at 14:47h in News & Insights

We were absolutely thrilled to win two State awards at the recent Australian Marketing Institute Marketing Excellence Awards. Customology were recognised in two categories: Bridgestone Australia won the SA award for the Loyalty and Retention category, thanks to the success of their Bridgestone benefits program. To learn...

15 Oct Why ‘do not reply’ emails are the exact opposite of what you want

Posted at 08:51h in News & Insights, Show on Thank You page

As Marketers, we spend millions of dollars every year trying to engage our customers. Yet, in the rare moments the customer might actually want to talk back, we decide it’s not worth our time to have an inbox to listen to them. It’s literally the same...