August 2021

19 Aug Experience design: STOP….and think like a customer

Posted at 11:52h in News & Insights

Customer experience design is the process design teams follow to optimise customer experiences at all touch points before, during and after conversion¹. Note the word after. This is where many brands become unstuck. They focus too much on the path to purchase and winning the actual...

13 Aug The rise of the digital wallet (part 2)

Posted at 12:14h in News & Insights

Back in 2019, we shared an article, aptly named ‘the rise of the digital wallet and its impact on customer lifetime value. In this article, we highlighted the increasing demands for digitised customer personalisation solutions, and how brands can leverage digital wallets to increase engagement...