06 Jan AUDIO: 3AW693 News Talk Radio – A conversation with Mark James

Customology’s CEO and Co-founder, Mark James, was invited to join 3AW693 News Talk radio host Andrew McLaren, to discuss all things customer loyalty.

Mark spoke for over 30 minutes about Customology’s recent research report ‘The Unspoken Customer’ revealing how Australian customers feel about the way brands reward, recognise and communicate with them . He took several calls from listeners, responding to their questions and frustrations about their own experiences. He also shared several personal stories of his own.

An ideal way to spend to your time commuting to/from work, this engaging conversation will really get you thinking about the loyalty initiatives within your own brand.