Back in 2019, we shared an article, aptly named ‘the rise of the digital wallet and its impact on customer lifetime value. In this article, we highlighted the increasing demands for digitised customer personalisation solutions, and how brands can leverage digital wallets to increase engagement...
There’s been a lot of talk recently about the impending impact of Google removing third-party cookie tracking. Here’s our two cents worth…. Many marketers rely on third-party cookies for customer retargeting digital campaigns. However, Google announced back in January 2020 that Chrome will no longer support...
The allied health sector has seen exponential growth over the last decade, becoming a market with a $6bn value. According to the Allied Health Professionals Australia (AHPA)¹, there are now over 35,000 registered businesses/practices across Australia. Over 195,000 allied health professionals represent more than a...
Today we’re talking about plans! Marketing plans to be precise. No doubt the last few months have been busy planning for the year (or so) ahead. As always, Marketers will be expected to deliver big results, on relatively small budgets so it’s really important to...
Soul Origin, one of Australia’s leading fresh and nutritious food franchise chains was operating a coffee reward program. The program rewarded customers with one free coffee, after previously purchasing four coffees via a stamp card. No customer data was being captured, meaning that Soul Origin had...
“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin We couldn’t agree more with Mr Godin! Ninety-six percent of marketers recently stated that content marketing has helped them build trust and credibility with their audience¹. It’s a crowded...
How often are you measuring customer attrition? This metric is far more important than how many visits you had to your website, how many social media likes you achieved, even more important than how many new customers you acquired. Yes, really! Below is an example of Customology’s...
Loyalty programs are great initiatives - when done well. We see many that simply don’t add value to the customer, and certainly not the brand. In fact, 25% of customers have stopped buying from a brand due to their loyalty program being of little value. We...
Mark James, CEO of Customology and the GJI Group has officially joined the Brisbane Business Hub’s mentoring program. An initiative developed by the Brisbane Economic Development Agency, the Brisbane Business Hub (also known as BBH or The Hub) is a free support service to help local...
As a data company, we understand the importance of keeping data secure. Customology is pleased to announce we have successfully achieved formal ISO 27001 security certification. ISO 27001 is the internationally recognised best practice framework for an Information Security Management System (ISMS). This is the international...