We’ve referenced the stat ‘80% of your future profits will come from just 20% of your existing customers’ many times. Every brand has a group of high value customers, we refer to them as ‘superstars’. These customers spend the most, most often with your brand....
When you stop and think about it, there are countless ways we measure to prove ROI and the value of marketing. But at the end of the day, all the c-suite is really interested in is revenue growth! They don’t lose sleep at night over...
Winning new customers is such a rewarding feeling. It’s a metric that’s consistently tracked and measured across every campaign or marketing initiative. What doesn’t attract as much interest is the analysis of customer churn. Yes, the polar opposite to customer acquisition. It’s rare that you will see...
Over the last twelve months, we’ve seen a rapid shift in customer behaviour. Older generations have embraced digital channels and solutions, whilst the younger generations are demanding hyper-personalised customer experiences from the brands they shop with, especially via digital channels. Essentially, customers are looking for easy...
Do you remember when you were a child, how often you would hear the phrases ‘don’t forget your manners’, ‘where’s your manners’ or ‘what do you say?’ I heard them regularly, and now as a parent I find myself saying them constantly! At such a young...
Customology's Mark James was thrilled to join 'Let's Talk Loyalty' podcast host, Paula Thomas earlier this week. Mark and Paula discussed some of the key findings from our latest research report 'The Unspoken Customer', revealing a very basic tactic which could help brands increase purchase frequency significantly. This is a great...
Hello 2021, good riddance 2020! If only it were that simple. The reality is that much will remain the same - market uncertainty, continuous changes in customer behaviour, highly competitive marketplaces (that are becoming even more agile and versatile) and importantly, not knowing what’s around the corner....
Customology's CEO and Co-founder, Mark James, was invited to join 3AW693 News Talk radio host Andrew McLaren, to discuss all things customer loyalty. Mark spoke for over 30 minutes about Customology's recent research report 'The Unspoken Customer' revealing how Australian customers feel about the way brands...
We're very excited to announce that Customology and Youfoodz won Gold at the recent Loyalty & Engagement Awards by Marketing Magazine Group. We attended a virtual ceremony and were thrilled to be recognised in the 'Best use of direct marketing' category. Youfoodz has implemented a highly...
New research commissioned by Customology has revealed disturbing, but perhaps not unsurprising, facts about customers, incentives, rewards, marketing communications, brand trust and customer recognition. A comprehensive survey among 2506 Australian consumers found that 74 per cent believe that brands lie in their marketing communications. “Brands invest so...