We were absolutely thrilled to win two State awards at the recent Australian Marketing Institute Marketing Excellence Awards. Customology were recognised in two categories: Bridgestone Australia won the SA award for the Loyalty and Retention category, thanks to the success of their Bridgestone benefits program. To learn...
As Marketers, we spend millions of dollars every year trying to engage our customers. Yet, in the rare moments the customer might actually want to talk back, we decide it’s not worth our time to have an inbox to listen to them. It’s literally the same...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] As the country looks towards economic recovery, many brands are looking to cut costs wherever they can. CFO’s are challenging marketing budgets like never before - ensuring that return is being delivered for every dollar spent. Martech will be...
Customer acquisition and the path to purchase is often the priority for many brands. But let’s remind ourselves of the implications a customer acquisition vs. customer retention strategy can have. Acquiring a new customer can cost anything between 5 to 25 times more than retaining...
Last week we heard from the treasurer who warned us of a recession worse than that of world war two’s great depression. This is startling to hear, particularly for brands who are trying to get back to normality and grow their business. What they do now...
Competition is tough. With restrictions being lifted and more choices now available to your customers - the competition is only getting tougher. How do you stand out from the crowd? How do you ensure that your customers choose you? Let’s take it one step further...
Customer growth and loyalty agency, Customology, have been awarded the ‘Regional Loyalty Champion Award for Asia Pacific’ in the 2020 Global Loyalty Magazine Awards. The award was presented in London this week, in which almost 400 loyalty professionals from around the world were in attendance. “It...
Chatime is Australia’s most innovative Iced Bubble Tea franchise outlet, with over 125 T-Breweries located across the country. The brand has achieved exponential growth over the last few years. Whilst they were certainly attracting new customers and members of their ‘Loyal-Tea’ program, they did not...
The NAB Online Retail Sales Index recorded a large jump in online sales in March, up more than 20 per cent year-on-year¹. It’s likely we will see an increase as they release April and May figures. This comes as no surprise really, more customers have...
Why would your customers choose you over a competitor? Your customers are desperate to get their freedom back and return to some form of normality. With that freedom comes choices, and that means one thing - competition! Customers have never been so powerful. If you thought...