Customer spending in Australia increased to 261905 AUD million in the last quarter of 2018, and has actually continued to rise since 2016¹, and yet we continue to learn of another retailer closing its doors and entering into administration. Australian Consumer Spend source: tradingeconomics.com Last year alone, we...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Surely every customer has the potential to become a customer for life? It depends on how you found them in the first place. Many brands are grappling with the evolution of customer behaviour and rising expectations, losing margin...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Congratulations, your latest campaign was a success - you’ve attracted new customers. It’s a coup for the business, you receive a pat on the back, job well done….and then what? Probably onto the next sales campaign, yes? 82% of...
Customology's GM Michael Barnard presented to 200+ marketers at Interactive Minds Brisbane and Melbourne events on Customer Experience and Brand Loyalty. Michael shared an insightful perspective on CX and loyalty, focusing on the customer journey from transaction to re-purchase. He also presented his top tips...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Losing customers costs a brand in more ways than direct revenue. Sunk costs spent on acquisition that will never be recovered. Overall profits decrease for every lost customer Without retention, sustaining a business is nearly impossible. Each of these...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] We’re drawn to the shiny new thing, the latest tech and software which promises to solve our current problems. We look to the success another brand has had in applying the innovation to their market and think ‘we...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] So, you’ve done all the heavy lifting and got your customer in the door. You've welcomed them in, and treated them to outstanding service and provided them with a fantastic products. But now the question that faces you...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Stating we live in the age of data is like saying water is wet – we all know this. Customers are increasingly providing brands with data about themselves without any hesitation but there is still a large problem with...
Our Co-Founder and Chief Customologist, Mark James took the stage to share his secrets on 'creating customers for life' at the 2017 Australian Pharmacy Conference held at the Gold Coast Convention and Exhibition Centre....