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Data Analyst (Junior)

Join us as a Data Analyst to help our clients understand their customer and develop communication programs which help create customers for life. Use your analytical, critical thinking, and technical skills to analyse data to identify customer behaviours, help develop marketing automation campaigns, and present actionable insights.

About the role:

• Use transactional, other behavioural and demographic data to create segmentation models for tactical (target audience selection) and strategic purposes, with a particular focus on customer retention and growth
• Drive the data side of the campaign and program development process from requirements, prospect segmentation and selection through to quality control, measurement and ongoing optimisation
• Create business intelligence reporting and interactive dashboards reporting using Tableau
• Provide analytical support and recommendations to enhance campaign and program effectiveness, and to inform strategic, tactical and operational decisions
• Liaise with database engineers to ensure data warehouse meets campaign and analysis/reporting requirements
• Play a role in driving strategic customer program initiatives & campaigns, and identifying customer retention and growth opportunities

About you:

• Demonstrable problem-solving skills using SQL for data extraction, manipulation and analysis
• The ability to analyse, interpret and communicate insights drawn from multiple data sources. Exposure to data visualisation tools such as Tableau an advantage
• Hands-on experience in a data related function. Directly applicable experience (Campaign, Insights, BI Analyst, or Statistical Modeller) highly regarded but not essential
• Working knowledge of digital marketing technologies, experience with email marketing, marketing automation, and digital analytics platforms is ideal
• The ability to work on multiple streams with multiple clients
• Strong attention to detail with a focus on quality, and sound organisational skills
• Strong and confident verbal and written English communication skills.
• Comprehension of both technical and business language
• Tertiary education in Business, Marketing, Computer Science, Statistics, or Mathematics is highly regarded

The benefits:

• Customology was a finalist in the 2018 Australian Institute of Company Directors Employer of the Year
• Active social club and vibrant team culture
• Flexible working arrangements
• Personal budget for learning and development
• Fun and creative office space in Cannon Hill with our own onsite cafe
• Growing agency, lots of room for career growth
• Employment Hero Shop with discounts off everyday products

Customology are specialists in customer lifecycle management. We create customers for life, helping brands grow by understanding their customers and keep them coming back.

We work with some of Australia’s leading brands – helping them keep their customers for life! Including Suncorp, Bridgestone, Westpac, Youi, Laser Clinics Australia, Boost, Youfoodz, Soul Origin, Oaks Hotels, Corporate Traveller, Chatime, Footlocker, and many more. Customology is an award winning agency, recognised as the Regional Champions for Asia Pacific in the 2020 Global Loyalty Awards and winners of two awards at the 2020 Australian Marketing Institute’s Marketing Excellence Awards.

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