Wikipedia’s definition of a loyalty program is: ‘Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.’ If you were a customer about to sign your details up to...
Many people make the assumption that a digital wallet is predominantly a solution for making transactional payments. Yes, they do have that capability…..but they also have many many more! A digital wallet is exactly what it says it is - a digital version of your wallet/purse...
When we use the term Voice of the Customer (VoC), most people will automatically think of Net Promoter Score (NPS) or some form of customer satisfaction measurement tool. VoC actually refers to the way a brand captures customer feedback, and how they analyse and interpret...
There are many purchases we put off. Let’s face it, there is nothing sexy or exciting about organising home insurance, booking a dentist appointment or getting your car serviced - I could go on with this list, but you understand my point. Let’s think about the...