Marketing planning is an ongoing task, however when brands prepare their strategy for the start of the calendar or financial year - the majority of activities will almost certainly take place, with a few exceptions in which the brand responds/reacts to market conditions and events. COVID-19...
The journey to great hair just got personal with Price Attack engaging customer lifecycle management specialists Customology, to help them grow customer lifetime value and retention. Operating for over 30 years, with over 65 stores nationwide, Price Attack is one of Australia's largest and most successful...
By 2020, customer experience is expected to overtake both price and product as a key brand differentiator. Not all customers are equal, there is no ‘single experience’ that meets everyone’s needs. Every customer is different, and they respond in different ways. Personalisation is by no means...
Each year, professional marketers undertake a marketing planning process, which involves a great deal of strategy in determining the best way to meet the brand’s overall business objectives. It’s quite common for marketing objectives to be aligned to acquisition growth, such as; win x% of...
When we use the term Voice of the Customer (VoC), most people will automatically think of Net Promoter Score (NPS) or some form of customer satisfaction measurement tool. VoC actually refers to the way a brand captures customer feedback, and how they analyse and interpret...