Many retailers offer endless marketing offers and promotions to try and bring customers back in store or online. Every week, there appears to be some form of sale on, no matter where you go - big red sale signs plastered all over the shop windows,...
Gartner predicts that 80% of your future profits will come from 20% of your existing customer base. So basically – you need to look after your existing customers. Many brands are investing heavily in customer loyalty programs, designed to not only generate loyalty, but increase customer...
By 2020, customer experience is expected to overtake both price and product as a key brand differentiator. Not all customers are equal, there is no ‘single experience’ that meets everyone’s needs. Every customer is different, and they respond in different ways. Personalisation is by no means...
Loyal customers - something every brand wants more of…...
Each year, professional marketers undertake a marketing planning process, which involves a great deal of strategy in determining the best way to meet the brand’s overall business objectives. It’s quite common for marketing objectives to be aligned to acquisition growth, such as; win x% of...
THE CHALLENGE: Bridgestone Australia wanted to grow customer retention and spend in their retail store network by redesigning their customer ‘Tyre Maintenance Program’. Their existing program contacted customers via direct mail, advising them to visit a store for a tyre check. Appointments were generally made via...
Recent reports state that in order to drive customer loyalty, brands must have a loyalty program in place. We disagree! Don’t get me wrong, we think some loyalty programs are fantastic. As long as they have a clear purpose, a strong strategy behind them and deliver...
The customer decision making process has changed dramatically in recent years. There are now many more influential factors which brands need to be aware of. Customers have more power than ever before. They can now take time to fully research a product before purchasing. This research...
The digital revolution, often referred to as the third industrial revolution, implies the change from analog mechanical technology to digital technology. At the heart of the digital revolution is the customer. Digital technologies are radically changing the way we live our day-to-day lives, especially the ways...
Customology’s Co-founder Mark James presented to 80+ marketing professionals at the ADMA Breakfast Guru event on data-driven marketing techniques in Brisbane. The Iconic's CMO, Alexander Meyer also presented at the event. During his presentation, Mark shared techniques on how to effectively measure behavioural trends and insights...